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- Publisher: SAGE Publications, Inc
- ISBN-10: 0761916121
- ISBN-13: 9780761916123
- Format: 20.7 x 28.1 x 3 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
Handbook of Services Marketing and Management (e-book) (used book) | bookbook.eu
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Description
The Handbook is organized in six major sections: The service setting, demand management, service excellence and profitability, service recovery, service relationships, and firm-wide service issues.
A unique structural feature of the Handbook is the inclusion of both in-depth chapters as well as shorter, more focused `mini′ chapters. This variation enables the book to provide broader coverage through the inclusion of more topics.
EXTRA 10 % discount with code: EXTRA
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- Publisher: SAGE Publications, Inc
- ISBN-10: 0761916121
- ISBN-13: 9780761916123
- Format: 20.7 x 28.1 x 3 cm, softcover
- Language: English English
The Handbook is organized in six major sections: The service setting, demand management, service excellence and profitability, service recovery, service relationships, and firm-wide service issues.
A unique structural feature of the Handbook is the inclusion of both in-depth chapters as well as shorter, more focused `mini′ chapters. This variation enables the book to provide broader coverage through the inclusion of more topics.
Reviews