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- Publisher: Business Science Reference
- ISBN-10: 1799814122
- ISBN-13: 9781799814122
- Format: 21.6 x 27.9 x 3.3 cm, hardcover
- Language: English
- SAVE -10% with code: EXTRA
Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences (e-book) (used book) | bookbook.eu
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In the world of economics and business, engaging with loyal customers while also seeking out new, potential customers is a must. With the recent advancements of social media technology, these operations have increased the need for more developed methods to mesh consumer-business relationships and retention. The Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences is a thought-provoking reference source that provides vital insight into the application of present-day customer relationship management within the retail industry. While highlighting topics such as digital communication, e-retailing, and social media marketing, this publication explores in-depth merchandiser knowledge as well as the methods behind positive retailer-consumer relationships. This book is ideally designed for managers, executives, CEOs, sales professionals, marketers, advertisers, brand managers, retail experts, academicians, researchers, and students.
EXTRA 10 % discount with code: EXTRA
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- Publisher: Business Science Reference
- ISBN-10: 1799814122
- ISBN-13: 9781799814122
- Format: 21.6 x 27.9 x 3.3 cm, hardcover
- Language: English English
In the world of economics and business, engaging with loyal customers while also seeking out new, potential customers is a must. With the recent advancements of social media technology, these operations have increased the need for more developed methods to mesh consumer-business relationships and retention. The Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences is a thought-provoking reference source that provides vital insight into the application of present-day customer relationship management within the retail industry. While highlighting topics such as digital communication, e-retailing, and social media marketing, this publication explores in-depth merchandiser knowledge as well as the methods behind positive retailer-consumer relationships. This book is ideally designed for managers, executives, CEOs, sales professionals, marketers, advertisers, brand managers, retail experts, academicians, researchers, and students.
Reviews