- We will send in 10–14 business days.
/images/books/10068890/9781466665477.jpg)
- Publisher: Business Science Reference
- ISBN-10: 1466665475
- ISBN-13: 9781466665477
- Format: 21.6 x 27.9 x 4.1 cm, hardcover
- Language: English
- SAVE -10% with code: EXTRA
Handbook of Research on Managing and Influencing Consumer Behavior (e-book) (used book) | bookbook.eu
Reviews
Description
In recent years, all types of businesses have increasingly focused on the importance of the relationship with the customer. Customer knowledge management has become a well-known term used in the business and academic worlds for understanding how to control consumer behavior. The Handbook of Research on Managing and Influencing Consumer Behavior discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows. This comprehensive reference work highlights the changes that the Internet and social media have brought to consumer behavior, and is of great use to marketers, businesses, academics, students, researchers, and professionals.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 20d.08:24:45
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Publisher: Business Science Reference
- ISBN-10: 1466665475
- ISBN-13: 9781466665477
- Format: 21.6 x 27.9 x 4.1 cm, hardcover
- Language: English English
In recent years, all types of businesses have increasingly focused on the importance of the relationship with the customer. Customer knowledge management has become a well-known term used in the business and academic worlds for understanding how to control consumer behavior. The Handbook of Research on Managing and Influencing Consumer Behavior discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows. This comprehensive reference work highlights the changes that the Internet and social media have brought to consumer behavior, and is of great use to marketers, businesses, academics, students, researchers, and professionals.
Reviews