- We will send in 10–14 business days.
/images/books/10825683/9781522507468.jpg)
- Publisher: Business Science Reference
- ISBN-10: 1522507469
- ISBN-13: 9781522507468
- Format: 21.6 x 27.9 x 2.4 cm, hardcover
- Language: English
- SAVE -10% with code: EXTRA
Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement (e-book) (used book) | bookbook.eu
Reviews
Description
Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically-driven motivation of consumers and characteristics of the consumer decision-making process is vital for effective customer engagement in the global economy. The Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement provides current research on topics relevant to consumer beliefs, feelings, attitudes, and intentions and how best to utilize this research improving consumer appeal and relationships. Emphasizing critical topics in the field of consumer behavior research, this publication is a comprehensive resource for marketing professionals, managers, retailers, advertising executives, scholars, and graduate-level students in marketing, psychology, and MBA programs.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 19d.12:56:45
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Publisher: Business Science Reference
- ISBN-10: 1522507469
- ISBN-13: 9781522507468
- Format: 21.6 x 27.9 x 2.4 cm, hardcover
- Language: English English
Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically-driven motivation of consumers and characteristics of the consumer decision-making process is vital for effective customer engagement in the global economy. The Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement provides current research on topics relevant to consumer beliefs, feelings, attitudes, and intentions and how best to utilize this research improving consumer appeal and relationships. Emphasizing critical topics in the field of consumer behavior research, this publication is a comprehensive resource for marketing professionals, managers, retailers, advertising executives, scholars, and graduate-level students in marketing, psychology, and MBA programs.
Reviews