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- Author: Jay Conrad Levinson
- Publisher: HARPER BUSINESS
- ISBN-10: 0395687187
- ISBN-13: 9780395687185
- Format: 15.2 x 22.9 x 2 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
In detailed chapters that cover everything from developing an advertising strategy to designing effective ads and copy, Levinson delivers no-nonsense advice on how to maximize advertising effectiveness. Guerrilla Advertising tells readers how to focus their audience, stay within budgets, polish layout and copy, and adapt tactics to appropriate media.
EXTRA 10 % discount with code: EXTRA
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- Author: Jay Conrad Levinson
- Publisher: HARPER BUSINESS
- ISBN-10: 0395687187
- ISBN-13: 9780395687185
- Format: 15.2 x 22.9 x 2 cm, minkšti viršeliai
- Language: English English
In detailed chapters that cover everything from developing an advertising strategy to designing effective ads and copy, Levinson delivers no-nonsense advice on how to maximize advertising effectiveness. Guerrilla Advertising tells readers how to focus their audience, stay within budgets, polish layout and copy, and adapt tactics to appropriate media.
Reviews