283,04 €
314,49 €
-10% with code: EXTRA
Guanxi and Business Strategy
Guanxi and Business Strategy
283,04
314,49 €
  • We will send in 10–14 business days.
This book examines a topic of paramount importance to those doing business with China: the impact of personal relationships (guanxi) on business affairs. It shows that the commercial utilization of guanxi with suppliers, customers, competitors and authorities yields significant sustainable competitive advantages. Coverage also assesses guanxi-based business strategies in terms of compliance with legal and ethical standards.
314.49
  • Publisher:
  • Year: 2007
  • Pages: 240
  • ISBN-10: 3790819557
  • ISBN-13: 9783790819557
  • Format: 15.9 x 23.3 x 1.4 cm, minkšti viršeliai
  • Language: English
  • SAVE -10% with code: EXTRA

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This book examines a topic of paramount importance to those doing business with China: the impact of personal relationships (guanxi) on business affairs. It shows that the commercial utilization of guanxi with suppliers, customers, competitors and authorities yields significant sustainable competitive advantages. Coverage also assesses guanxi-based business strategies in terms of compliance with legal and ethical standards.

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  • Author: Eike A Langenberg
  • Publisher:
  • Year: 2007
  • Pages: 240
  • ISBN-10: 3790819557
  • ISBN-13: 9783790819557
  • Format: 15.9 x 23.3 x 1.4 cm, minkšti viršeliai
  • Language: English English

This book examines a topic of paramount importance to those doing business with China: the impact of personal relationships (guanxi) on business affairs. It shows that the commercial utilization of guanxi with suppliers, customers, competitors and authorities yields significant sustainable competitive advantages. Coverage also assesses guanxi-based business strategies in terms of compliance with legal and ethical standards.

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