116,27 €
129,19 €
-10% with code: EXTRA
Growth Drivers
116,27 € 
- We will send in 10–14 business days.
The Growth Drivers is a practical guide to building marketing capabilities. It explains why it is critical that organizations invest in the capabilities needed to excel at customer-centric marketing to drive growth. The authors explain what world-class marketing means in practice and reveal the power of strategic marketing as a dynamic propeller of growth. Each chapter includes a summary, a separate in-depth case study, a range of illustrative real-life examples and some practical tools based o…
129.19
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- Author: Bird
- Publisher: John Wiley & Sons
- Year: 2011
- Pages: 294
- ISBN-10: 1119953316
- ISBN-13: 9781119953319
- Format: 15.8 x 23.1 x 2.5 cm, kieti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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The Growth Drivers is a practical guide to building marketing capabilities. It explains why it is critical that organizations invest in the capabilities needed to excel at customer-centric marketing to drive growth. The authors explain what world-class marketing means in practice and reveal the power of strategic marketing as a dynamic propeller of growth. Each chapter includes a summary, a separate in-depth case study, a range of illustrative real-life examples and some practical tools based on the work of leading practitioners in this pioneering field, as well as relevant diagrams and pictures.EXTRA 10 % discount with code: EXTRA
116,27 €
129,19 €
We will send in 10–14 business days.
The promotion ends in 22d.03:35:21
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Bird
- Publisher: John Wiley & Sons
- Year: 2011
- Pages: 294
- ISBN-10: 1119953316
- ISBN-13: 9781119953319
- Format: 15.8 x 23.1 x 2.5 cm, kieti viršeliai
- Language: English English
The Growth Drivers is a practical guide to building marketing capabilities. It explains why it is critical that organizations invest in the capabilities needed to excel at customer-centric marketing to drive growth. The authors explain what world-class marketing means in practice and reveal the power of strategic marketing as a dynamic propeller of growth. Each chapter includes a summary, a separate in-depth case study, a range of illustrative real-life examples and some practical tools based on the work of leading practitioners in this pioneering field, as well as relevant diagrams and pictures.
Reviews