26,81 €
29,79 €
-10% with code: EXTRA
Groupon, The Online Discount Phenomenon
26,81 € 
- We will send in 10–14 business days.
Find out how Groupon exploded around the world in just 50 minutes! The online deal marketplace Groupon was founded in 2008 in response to ordinary citizens' declining buying power during the global economic crisis. Its initial success was astounding: its early growth outstripped that of Google, Amazon and eBay, and its value reached $1 billion just 17 months after its creation. However, cracks soon began to show as partners complained of being forced into loss-marking contracts and investors de…
29.79
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- Author: 50minutes
- Publisher: 50Minutes.com
- ISBN-10: 2808002475
- ISBN-13: 9782808002479
- Format: 12.9 x 19.8 x 0.3 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
Find out how Groupon exploded around the world in just 50 minutes! The online deal marketplace Groupon was founded in 2008 in response to ordinary citizens' declining buying power during the global economic crisis. Its initial success was astounding: its early growth outstripped that of Google, Amazon and eBay, and its value reached $1 billion just 17 months after its creation. However, cracks soon began to show as partners complained of being forced into loss-marking contracts and investors deserted the company in droves, causing its share value to plummet. In response, Groupon has taken steps to reinvent itself through its new marketplace and direct purchasing options, leaving many onlookers uncertain but cautiously optimistic about the site's future. In 50 minutes you will:- Find out about Groupon's business model and astonishing early successes
- Understand the reasons for Groupon's decline and the steps taken to remedy it
- Identify Groupon's competitors and the challenges facing the company in future ABOUT 50MINUTES.COM BUSINESS STORIES
The Business Stories series from the 50Minutes collection provides the tools to quickly understand the innovative companies that have shaped the modern business world. Our publications will give you contextual information, an analysis of business strategies and an introduction to future trends and opportunities in a clear and easily digestible format, making them the ideal starting point for readers looking to understand what makes these companies stand out.
EXTRA 10 % discount with code: EXTRA
26,81 €
29,79 €
We will send in 10–14 business days.
The promotion ends in 24d.01:01:53
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: 50minutes
- Publisher: 50Minutes.com
- ISBN-10: 2808002475
- ISBN-13: 9782808002479
- Format: 12.9 x 19.8 x 0.3 cm, minkšti viršeliai
- Language: English English
Find out how Groupon exploded around the world in just 50 minutes! The online deal marketplace Groupon was founded in 2008 in response to ordinary citizens' declining buying power during the global economic crisis. Its initial success was astounding: its early growth outstripped that of Google, Amazon and eBay, and its value reached $1 billion just 17 months after its creation. However, cracks soon began to show as partners complained of being forced into loss-marking contracts and investors deserted the company in droves, causing its share value to plummet. In response, Groupon has taken steps to reinvent itself through its new marketplace and direct purchasing options, leaving many onlookers uncertain but cautiously optimistic about the site's future. In 50 minutes you will:
- Find out about Groupon's business model and astonishing early successes
- Understand the reasons for Groupon's decline and the steps taken to remedy it
- Identify Groupon's competitors and the challenges facing the company in future ABOUT 50MINUTES.COM BUSINESS STORIES
The Business Stories series from the 50Minutes collection provides the tools to quickly understand the innovative companies that have shaped the modern business world. Our publications will give you contextual information, an analysis of business strategies and an introduction to future trends and opportunities in a clear and easily digestible format, making them the ideal starting point for readers looking to understand what makes these companies stand out.
- Find out about Groupon's business model and astonishing early successes
- Understand the reasons for Groupon's decline and the steps taken to remedy it
- Identify Groupon's competitors and the challenges facing the company in future ABOUT 50MINUTES.COM BUSINESS STORIES
The Business Stories series from the 50Minutes collection provides the tools to quickly understand the innovative companies that have shaped the modern business world. Our publications will give you contextual information, an analysis of business strategies and an introduction to future trends and opportunities in a clear and easily digestible format, making them the ideal starting point for readers looking to understand what makes these companies stand out.
Reviews