- We will send in 10–14 business days.
/images/books/12273336/9781793619853.jpg)
- Author: Erika Engstrom
- Publisher: Lexington Books
- ISBN-10: 1793619859
- ISBN-13: 9781793619853
- Format: 15.2 x 22.9 x 1.3 cm, kieti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
Reviews
Description
Gramsci and Media Literacy: Critically Thinking about TV and the Movies offers a series of contemporary media analyses that use Antonio Gramsci's theory of hegemony to explore how dominant ideologies in media delivery, historical storytelling, and gender in today's mass media environment become the commonsense viewpoints that maintain power structures in civil society. Through a media literacy approach, case studies of ideological delivery through television and film illustrate why Gramscian media theory serves as a valuable tool for revealing the many ways hegemonic thought operates in the media sphere and in everyday life, and they offer hope for counterhegemonic understandings.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 23d.16:58:11
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Erika Engstrom
- Publisher: Lexington Books
- ISBN-10: 1793619859
- ISBN-13: 9781793619853
- Format: 15.2 x 22.9 x 1.3 cm, kieti viršeliai
- Language: English English
Gramsci and Media Literacy: Critically Thinking about TV and the Movies offers a series of contemporary media analyses that use Antonio Gramsci's theory of hegemony to explore how dominant ideologies in media delivery, historical storytelling, and gender in today's mass media environment become the commonsense viewpoints that maintain power structures in civil society. Through a media literacy approach, case studies of ideological delivery through television and film illustrate why Gramscian media theory serves as a valuable tool for revealing the many ways hegemonic thought operates in the media sphere and in everyday life, and they offer hope for counterhegemonic understandings.
Reviews