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- Author: Anastasia Holdren
- Publisher: O'Reilly Media
- ISBN-10: 1449308384
- ISBN-13: 9781449308384
- Format: 17.8 x 23.3 x 1.2 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
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Description
Do people really click the handful of text ads that accompany Google search results? Absolutely. Growth of Google AdWords continues to increase, as does online advertising in the United States. This book shows you how each piece of Google's advertising platform works, focusing on areas that impact the performance and cost of your ad campaigns.
Learn how to create an AdWords account, and then dive into the particulars of setting up your first campaign, optimizing keywords, writing effective ads, and tracking conversions. Most advertisers don't understand how AdWords works. This book gives you an edge.
- Learn the advantages of proper account structure based on tightly knit themes
- Understand AdWords auction and the importance of keyword Quality Score
- Determine your preferred bidding model and daily ad budget
- Evaluate campaign performance by timeframe, keyword, and other criteria
- Hone your keyword list whenever search queries trigger your ads
- Add negative keywords to filter out irrelevant queries
- Outperform competitors and organic search results with targeted ad copy
- Determine conversion goals, and use AdWords tools to track them
EXTRA 10 % discount with code: EXTRA
The promotion ends in 17d.17:41:26
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Anastasia Holdren
- Publisher: O'Reilly Media
- ISBN-10: 1449308384
- ISBN-13: 9781449308384
- Format: 17.8 x 23.3 x 1.2 cm, softcover
- Language: English English
Do people really click the handful of text ads that accompany Google search results? Absolutely. Growth of Google AdWords continues to increase, as does online advertising in the United States. This book shows you how each piece of Google's advertising platform works, focusing on areas that impact the performance and cost of your ad campaigns.
Learn how to create an AdWords account, and then dive into the particulars of setting up your first campaign, optimizing keywords, writing effective ads, and tracking conversions. Most advertisers don't understand how AdWords works. This book gives you an edge.
- Learn the advantages of proper account structure based on tightly knit themes
- Understand AdWords auction and the importance of keyword Quality Score
- Determine your preferred bidding model and daily ad budget
- Evaluate campaign performance by timeframe, keyword, and other criteria
- Hone your keyword list whenever search queries trigger your ads
- Add negative keywords to filter out irrelevant queries
- Outperform competitors and organic search results with targeted ad copy
- Determine conversion goals, and use AdWords tools to track them
Reviews