Reviews
Description
International Education has become a global industry, driven by aggressive marketing overseas of degree programs by universities. Actors in international education are contributing to the new phase of international education industry. International education providers, thus, need to acknowledge the developments, understand marketing strategies and address the challenges of the future. By investigating Australian international education industry, this book explores the concepts and practices of international marketing strategies from Australian educational institutions. Marketing lessons and strategies from Australian international education are the highlight of this book.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 18d.08:34:26
The discount code is valid when purchasing from 10 €. Discounts do not stack.
International Education has become a global industry, driven by aggressive marketing overseas of degree programs by universities. Actors in international education are contributing to the new phase of international education industry. International education providers, thus, need to acknowledge the developments, understand marketing strategies and address the challenges of the future. By investigating Australian international education industry, this book explores the concepts and practices of international marketing strategies from Australian educational institutions. Marketing lessons and strategies from Australian international education are the highlight of this book.
Reviews