- We will send in 10–14 business days.
/images/books/3308982/9780357716403.jpg)
- Author: Mike W Peng
- Publisher: CENGAGE LEARNING
- ISBN-10: 035771640X
- ISBN-13: 9780357716403
- Format: 21.8 x 27.6 x 3 cm, kieti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
Reviews
Description
Discover success in global business today with the strategic approach and unique coverage found only in Peng's GLOBAL BUSINESS, 5E. This is the first global business text to ask the big question, "What determines the success and failure of firms around the globe?" Award winning scholar and author Mike Peng answers from both an institution-based and resource-based view in every chapter. This inviting, conversational approach highlights the latest research and examples of recent global developments New cases from international experts examine how companies are expanding globally and responding to COVID. Unique debate sections draw you into engaging discussions that sharpen your independent thinking and strengthen your perspective on business challenges. You examine today's geopolitics, risk management, tariffs and trade compliance, supply chain reorganization and management of stakeholder relationships. MindTap digital resources help you strengthen a global mindset that can advance your opportunities in any type of career.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 22d.02:26:09
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Mike W Peng
- Publisher: CENGAGE LEARNING
- ISBN-10: 035771640X
- ISBN-13: 9780357716403
- Format: 21.8 x 27.6 x 3 cm, kieti viršeliai
- Language: English English
Discover success in global business today with the strategic approach and unique coverage found only in Peng's GLOBAL BUSINESS, 5E. This is the first global business text to ask the big question, "What determines the success and failure of firms around the globe?" Award winning scholar and author Mike Peng answers from both an institution-based and resource-based view in every chapter. This inviting, conversational approach highlights the latest research and examples of recent global developments New cases from international experts examine how companies are expanding globally and responding to COVID. Unique debate sections draw you into engaging discussions that sharpen your independent thinking and strengthen your perspective on business challenges. You examine today's geopolitics, risk management, tariffs and trade compliance, supply chain reorganization and management of stakeholder relationships. MindTap digital resources help you strengthen a global mindset that can advance your opportunities in any type of career.
Reviews