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- Author: Kenneth R Davis
- Publisher: University of North Carolina Press
- ISBN-10: 0807868612
- ISBN-13: 9780807868614
- Format: 15 x 22.6 x 1.5 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
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Description
The author presents a comprehensive picture of the furniture manufacturer's marketing policies and the framework of the industry out of which marketing policies evolve. He thoroughly investigates and critically analyzes the existing marketing policies of the industry and furnishes data on the industry's profitability.
Originally published in 1957.
A UNC Press Enduring Edition -- UNC Press Enduring Editions use the latest in digital technology to make available again books from our distinguished backlist that were previously out of print. These editions are published unaltered from the original, and are presented in affordable paperback formats, bringing readers both historical and cultural value.
EXTRA 10 % discount with code: EXTRA
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The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Kenneth R Davis
- Publisher: University of North Carolina Press
- ISBN-10: 0807868612
- ISBN-13: 9780807868614
- Format: 15 x 22.6 x 1.5 cm, softcover
- Language: English English
The author presents a comprehensive picture of the furniture manufacturer's marketing policies and the framework of the industry out of which marketing policies evolve. He thoroughly investigates and critically analyzes the existing marketing policies of the industry and furnishes data on the industry's profitability.
Originally published in 1957.
A UNC Press Enduring Edition -- UNC Press Enduring Editions use the latest in digital technology to make available again books from our distinguished backlist that were previously out of print. These editions are published unaltered from the original, and are presented in affordable paperback formats, bringing readers both historical and cultural value.
Reviews