557,99 €
619,99 €
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Fundamentals of Marketing Research
557,99 € 
- We will send in 10–14 business days.
Fundamentals of Marketing Research covers all facets of marketing research including method, technique, and analysis at all levels. The methodological scope regarding research design, data collection techniques, and measurement is broad with three chapters devoted to the critical area of measurement and scaling. The presentation is from primarily a pragmatic and user-oriented perspective which aides the student to evaluate the research presented to them. This text explores cutting-edge technolo…
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- Author: Scott M Smith
- Publisher: SAGE Publications, Inc
- ISBN-10: 0761988521
- ISBN-13: 9780761988526
- Format: 19.4 x 23.9 x 5.9 cm, hardcover
- Language: English
- SAVE -10% with code: EXTRA
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Fundamentals of Marketing Research covers all facets of marketing research including method, technique, and analysis at all levels. The methodological scope regarding research design, data collection techniques, and measurement is broad with three chapters devoted to the critical area of measurement and scaling. The presentation is from primarily a pragmatic and user-oriented perspective which aides the student to evaluate the research presented to them. This text explores cutting-edge technologies and new horizons while ensuring students have a thorough grasp of research fundamentals.EXTRA 10 % discount with code: EXTRA
557,99 €
619,99 €
We will send in 10–14 business days.
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The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Scott M Smith
- Publisher: SAGE Publications, Inc
- ISBN-10: 0761988521
- ISBN-13: 9780761988526
- Format: 19.4 x 23.9 x 5.9 cm, hardcover
- Language: English English
Fundamentals of Marketing Research covers all facets of marketing research including method, technique, and analysis at all levels. The methodological scope regarding research design, data collection techniques, and measurement is broad with three chapters devoted to the critical area of measurement and scaling. The presentation is from primarily a pragmatic and user-oriented perspective which aides the student to evaluate the research presented to them. This text explores cutting-edge technologies and new horizons while ensuring students have a thorough grasp of research fundamentals.
Reviews