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- Author: Lawrence Hill
- Publisher: Kruger Brentt Publisher Uk. Ltd.
- ISBN-10: 1787151778
- ISBN-13: 9781787151772
- Format: 17.8 x 25.4 x 2.4 cm, kieti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
The subject matter is presented in a simple, systematic method along with a comprehensive explanation of the concept and theories underlying marketing. The book provides deep insights into the core concepts of marketing based on extant literature, examples and cases.
An effort has been made to present the information in the most simplified manner so that each and every student should be able to grasp the concepts easily. This book aims to fulfil the requirement of students of B.Com., BBA, MBA & other Commerce and Management courses. Those in the field of marketing will find the book relevant for conceptual understanding.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 23d.16:34:02
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Lawrence Hill
- Publisher: Kruger Brentt Publisher Uk. Ltd.
- ISBN-10: 1787151778
- ISBN-13: 9781787151772
- Format: 17.8 x 25.4 x 2.4 cm, kieti viršeliai
- Language: English English
The subject matter is presented in a simple, systematic method along with a comprehensive explanation of the concept and theories underlying marketing. The book provides deep insights into the core concepts of marketing based on extant literature, examples and cases.
An effort has been made to present the information in the most simplified manner so that each and every student should be able to grasp the concepts easily. This book aims to fulfil the requirement of students of B.Com., BBA, MBA & other Commerce and Management courses. Those in the field of marketing will find the book relevant for conceptual understanding.
Reviews