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- Author: Cornelis a de Kluyver
- Publisher: Business Expert Press
- ISBN-10: 1606490729
- ISBN-13: 9781606490723
- Format: 15.2 x 22.9 x 1.5 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global, today many-from pharmaceuticals to aircraft to computers-have become global in scale and scope. As a consequence, creating a global competitive advantage has become a key strategic issue for many companies. Crafting a global strategy requires making decisions about which strategy elements can and should be globalized and to what extent.
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- Author: Cornelis a de Kluyver
- Publisher: Business Expert Press
- ISBN-10: 1606490729
- ISBN-13: 9781606490723
- Format: 15.2 x 22.9 x 1.5 cm, minkšti viršeliai
- Language: English English
The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global, today many-from pharmaceuticals to aircraft to computers-have become global in scale and scope. As a consequence, creating a global competitive advantage has become a key strategic issue for many companies. Crafting a global strategy requires making decisions about which strategy elements can and should be globalized and to what extent.
Reviews