- We will send in 10–14 business days.
/images/books/11285680/9781587364945.jpg)
- Author: David Aaker
- Publisher: Wheatmark
- ISBN-10: 1587364948
- ISBN-13: 9781587364945
- Format: 15.2 x 22.9 x 3.2 cm, kieti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
Reviews
Description
David Aaker has become the guru of brand strategy with his impact research, twelve books, hundred-plus articles, consulting, and speaking. From Fargo to the World of Brands details the intellectual journey that led to a focus on brands--with stops in marketing models, market research, advertising management, emotional advertising, and business strategy--and chronicles his attempts to influence management practices. It provides a profile of academic life, the story of a brand consulting company, and a description of the rich experience associated with his second professional home in Japan.
This warmhearted autobiography also describes Aaker's personal life--growing up in the Midwest in the '40s and '50s, his roots, how a Fargo boy over his head survived at MIT and Stanford, his entrepreneurial failure, his passions and relationships, and how the Aaker family evolved over forty years.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 23d.12:57:31
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: David Aaker
- Publisher: Wheatmark
- ISBN-10: 1587364948
- ISBN-13: 9781587364945
- Format: 15.2 x 22.9 x 3.2 cm, kieti viršeliai
- Language: English English
David Aaker has become the guru of brand strategy with his impact research, twelve books, hundred-plus articles, consulting, and speaking. From Fargo to the World of Brands details the intellectual journey that led to a focus on brands--with stops in marketing models, market research, advertising management, emotional advertising, and business strategy--and chronicles his attempts to influence management practices. It provides a profile of academic life, the story of a brand consulting company, and a description of the rich experience associated with his second professional home in Japan.
This warmhearted autobiography also describes Aaker's personal life--growing up in the Midwest in the '40s and '50s, his roots, how a Fargo boy over his head survived at MIT and Stanford, his entrepreneurial failure, his passions and relationships, and how the Aaker family evolved over forty years.
Reviews