53,00 €
58,89 €
-10% with code: EXTRA
From Backroom to Boardroom
53,00 € 
- We will send in 10–14 business days.
From Backroom to Boardroom is not a book about technology, data models or the latest in a series of bright and shiny toys so loved by marketers. It is a book about building a strategic marketing operations organization that transports marketing from the backroom to the boardroom. The journey begins with defining the new breed of marketing leadership and continues by exploring the integration of business acumen, marketing experience and the power of the digital age. This book is a practical guid…
58.89
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- Author: Debbie Qaqish
- Publisher: FORBESBOOKS
- ISBN-10: 1950863689
- ISBN-13: 9781950863686
- Format: 15.2 x 23 x 3 cm, kieti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
From Backroom to Boardroom is not a book about technology, data models or the latest in a series of bright and shiny toys so loved by marketers. It is a book about building a strategic marketing operations organization that transports marketing from the backroom to the boardroom.
The journey begins with defining the new breed of marketing leadership and continues by exploring the integration of business acumen, marketing experience and the power of the digital age. This book is a practical guide that will help you reimagine, rescript and rearchitect the role of marketing forever.EXTRA 10 % discount with code: EXTRA
53,00 €
58,89 €
We will send in 10–14 business days.
The promotion ends in 21d.10:16:54
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Debbie Qaqish
- Publisher: FORBESBOOKS
- ISBN-10: 1950863689
- ISBN-13: 9781950863686
- Format: 15.2 x 23 x 3 cm, kieti viršeliai
- Language: English English
From Backroom to Boardroom is not a book about technology, data models or the latest in a series of bright and shiny toys so loved by marketers. It is a book about building a strategic marketing operations organization that transports marketing from the backroom to the boardroom.
The journey begins with defining the new breed of marketing leadership and continues by exploring the integration of business acumen, marketing experience and the power of the digital age. This book is a practical guide that will help you reimagine, rescript and rearchitect the role of marketing forever.
Reviews