- We will send in 10–14 business days.
/images/books/4354585/9780803958937.jpg)
- Author: Sharon Vaughn
- Publisher: SAGE Publications, Inc
- ISBN-10: 0803958935
- ISBN-13: 9780803958937
- Format: 15.7 x 22.9 x 1.2 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
Reviews
Description
While there are many books that address focus groups, most are directed at business and marketing. This book differs by demonstrating the specific steps necessary to conduct focus groups in educational and psychological settings.
Using numerous examples, the authors show how to prepare for a focus group, create a moderator′s guide, select a setting and analyze results. In addition, there is a chapter on focus groups with children and adolescents. Each chapter contains procedural tables as well as applications for performing `trial runs′ of the techniques discussed.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 21d.18:31:23
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Sharon Vaughn
- Publisher: SAGE Publications, Inc
- ISBN-10: 0803958935
- ISBN-13: 9780803958937
- Format: 15.7 x 22.9 x 1.2 cm, minkšti viršeliai
- Language: English English
While there are many books that address focus groups, most are directed at business and marketing. This book differs by demonstrating the specific steps necessary to conduct focus groups in educational and psychological settings.
Using numerous examples, the authors show how to prepare for a focus group, create a moderator′s guide, select a setting and analyze results. In addition, there is a chapter on focus groups with children and adolescents. Each chapter contains procedural tables as well as applications for performing `trial runs′ of the techniques discussed.
Reviews