- We will send in 10–14 business days.
/images/books/3582353/9780470661062.jpg)
- Author: Anderson
- Publisher: John Wiley & Sons
- ISBN-10: 0470661062
- ISBN-13: 9780470661062
- Format: 15.5 x 22.9 x 2.3 cm, hardcover
- Language: English
- SAVE -10% with code: EXTRA
Reviews
Description
You've read about Jack Welch, Lou Gerstner and Steve Jobs - but what can you learn about business from van Gogh and Picasso?
The Fine Art of Success shows why you should look to pop-stars like Madonna or artists like Damian Hirst for guidance on innovation, competitive advantage, leadership, and a host of other business issues.
Managers, marketing professionals, and students will see how these creative artists can help their organizations. Chapters include Madonna - Strategy at the dance floor; Damian Hirst - The shark is dead/How to build yourself a new market; Beuys - Understanding creativity, is every manager an artist; Picasso - Art lessons for global managers; Koons - Made in Heaven produced on eart; and Paik - Global Groove, innovation through juxtaposition.
With controversial ideas, fascinating facts and memorable examples, The Fine Art of Success delivers business lessons that you'll be eager to apply.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 21d.01:50:22
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Anderson
- Publisher: John Wiley & Sons
- ISBN-10: 0470661062
- ISBN-13: 9780470661062
- Format: 15.5 x 22.9 x 2.3 cm, hardcover
- Language: English English
You've read about Jack Welch, Lou Gerstner and Steve Jobs - but what can you learn about business from van Gogh and Picasso?
The Fine Art of Success shows why you should look to pop-stars like Madonna or artists like Damian Hirst for guidance on innovation, competitive advantage, leadership, and a host of other business issues.
Managers, marketing professionals, and students will see how these creative artists can help their organizations. Chapters include Madonna - Strategy at the dance floor; Damian Hirst - The shark is dead/How to build yourself a new market; Beuys - Understanding creativity, is every manager an artist; Picasso - Art lessons for global managers; Koons - Made in Heaven produced on eart; and Paik - Global Groove, innovation through juxtaposition.
With controversial ideas, fascinating facts and memorable examples, The Fine Art of Success delivers business lessons that you'll be eager to apply.
Reviews