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- Author: Robert L Perry
- Publisher: Rowman & Littlefield Publishers
- ISBN-10: 1566992753
- ISBN-13: 9781566992756
- Format: 15.2 x 22.9 x 0.9 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
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Description
Jesus was uniquely adept in the art of reading people. He fit his approach to the precise needs and interests of the person with whom he was dealing, and he spoke the cultural language of that individual. In this book, Robert Perry takes what Jesus and others have done intuitively-niche marketing-and provides a framework for applying those principles in everyday practice. Convinced that congregations can learn from the wisdom of secular disciplines and apply that wisdom to congregational life without damaging the integrity of the Christian faith, Perry offers a detailed process for using sound marketing principles to identify a congregation's strengths and the needs of its community, and to develop strategies for effective ministry.
EXTRA 10 % discount with code: EXTRA
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The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Robert L Perry
- Publisher: Rowman & Littlefield Publishers
- ISBN-10: 1566992753
- ISBN-13: 9781566992756
- Format: 15.2 x 22.9 x 0.9 cm, softcover
- Language: English English
Jesus was uniquely adept in the art of reading people. He fit his approach to the precise needs and interests of the person with whom he was dealing, and he spoke the cultural language of that individual. In this book, Robert Perry takes what Jesus and others have done intuitively-niche marketing-and provides a framework for applying those principles in everyday practice. Convinced that congregations can learn from the wisdom of secular disciplines and apply that wisdom to congregational life without damaging the integrity of the Christian faith, Perry offers a detailed process for using sound marketing principles to identify a congregation's strengths and the needs of its community, and to develop strategies for effective ministry.
Reviews