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- Author: Ruth A Schmidt
- Publisher: Red Globe Press
- ISBN-10: 0333637828
- ISBN-13: 9780333637821
- Format: 18.8 x 24.4 x 1.8 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
This is a core text for students studying the financial aspects of marketing for the first time. It moves systematically through the subjects covered in the majority of courses, reinforcing learning through a number of pedagogical features including:
- Numerous exercises and examples
- Learning objectives at the beginning of each chapter and summaries at the end
- Case studies to pull together the areas so far covered
EXTRA 10 % discount with code: EXTRA
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- Author: Ruth A Schmidt
- Publisher: Red Globe Press
- ISBN-10: 0333637828
- ISBN-13: 9780333637821
- Format: 18.8 x 24.4 x 1.8 cm, minkšti viršeliai
- Language: English English
This is a core text for students studying the financial aspects of marketing for the first time. It moves systematically through the subjects covered in the majority of courses, reinforcing learning through a number of pedagogical features including:
- Numerous exercises and examples
- Learning objectives at the beginning of each chapter and summaries at the end
- Case studies to pull together the areas so far covered
Reviews