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- Publisher: PALGRAVE PIVOT
- ISBN-10: 1137523425
- ISBN-13: 9781137523426
- Format: 14.8 x 21 x 1.3 cm, hardcover
- Language: English
- SAVE -10% with code: EXTRA
Fashion Branding and Communication (e-book) (used book) | bookbook.eu
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Description
This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European luxury and premium brands. Brand is a critical asset many firms strive to establish, maintain, and grow. It is more so for fashion companies when consumers purchase styles, dreams and symbolic images through a brand. The volume starts with an introductory chapter that epitomizes the essence of fashion brand management with a particular emphasis on emerging branding practices, challenges and trends in the fashion industry. The subsequent five cases demonstrate how a family workshop from a small town can grow into a global luxury or premium brand within a relatively short amount of time. Scholars and practitioners in fashion, retail, branding, and international business will learn how companies can establish a strong brand identity through innovative strategies and management.
EXTRA 10 % discount with code: EXTRA
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- Publisher: PALGRAVE PIVOT
- ISBN-10: 1137523425
- ISBN-13: 9781137523426
- Format: 14.8 x 21 x 1.3 cm, hardcover
- Language: English English
This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European luxury and premium brands. Brand is a critical asset many firms strive to establish, maintain, and grow. It is more so for fashion companies when consumers purchase styles, dreams and symbolic images through a brand. The volume starts with an introductory chapter that epitomizes the essence of fashion brand management with a particular emphasis on emerging branding practices, challenges and trends in the fashion industry. The subsequent five cases demonstrate how a family workshop from a small town can grow into a global luxury or premium brand within a relatively short amount of time. Scholars and practitioners in fashion, retail, branding, and international business will learn how companies can establish a strong brand identity through innovative strategies and management.
Reviews