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- Author: Gordon T Kendall
- Publisher: Fairchild Books
- Year: 2008
- Pages: 416
- ISBN-10: 1563675617
- ISBN-13: 9781563675614
- Format: 17.5 x 23.4 x 2.5 cm, kieti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
Fashion Brand Merchandising introduces the concepts and practices to help students build, develop, and work with fashion brands. The book includes four parts, each exploring an important facet of fashion brands and the fashion brand process. This text covers how branding and merchandising activities are interrelated and interdependent with respect to marketing fashion-related products. In whatever capacity you engage with fashion brands-marketer, merchandiser, retailer, designer, or student-this text covers what you need to know to work successfully in the industry.
Instructors, contact your Sales Representative for access to Instructor's Materials.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 22d.02:33:11
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Gordon T Kendall
- Publisher: Fairchild Books
- Year: 2008
- Pages: 416
- ISBN-10: 1563675617
- ISBN-13: 9781563675614
- Format: 17.5 x 23.4 x 2.5 cm, kieti viršeliai
- Language: English English
Fashion Brand Merchandising introduces the concepts and practices to help students build, develop, and work with fashion brands. The book includes four parts, each exploring an important facet of fashion brands and the fashion brand process. This text covers how branding and merchandising activities are interrelated and interdependent with respect to marketing fashion-related products. In whatever capacity you engage with fashion brands-marketer, merchandiser, retailer, designer, or student-this text covers what you need to know to work successfully in the industry.
Instructors, contact your Sales Representative for access to Instructor's Materials.
Reviews