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- Author: Aga Bojko
- Publisher: Rosenfeld Media
- ISBN-10: 1933820101
- ISBN-13: 9781933820101
- Format: 15.2 x 22.6 x 2.5 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
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Description
Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience--the first how-to book about eye tracking for UX practitioners--offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.
EXTRA 10 % discount with code: EXTRA
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- Author: Aga Bojko
- Publisher: Rosenfeld Media
- ISBN-10: 1933820101
- ISBN-13: 9781933820101
- Format: 15.2 x 22.6 x 2.5 cm, softcover
- Language: English English
Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience--the first how-to book about eye tracking for UX practitioners--offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.
Reviews