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- Author: Laurent Houlier
- Publisher: Business Expert Press
- ISBN-10: 1952538440
- ISBN-13: 9781952538445
- Format: 15.2 x 22.9 x 0.8 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
This book equips readers to optimize genuine export opportunities.Globalization or international development is more vital than ever for business survival, let alone growth. This book equips readers to optimize genuine export opportunities.
It addresses the fears and risks associated with exporting and reassures readers that international growth is available to any business that conducts in-depth research, adopts the right attitude, and develops a comprehensive strategy.
Readers are challenged to consider seven key business considerations facing them when seeking success in export markets: product and service adaptation, comprehensive communication, portable protected branding, high-performance tradeshows, optimized go-to-market channels, fit-for-purpose internal organization, and controlled effective cashflow.
This concise book serves time-starved small to medium enterprise (SME) entrepreneurs, owners, and directors in any industry anywhere in the world who seek international or global development and those studying or teaching international business.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 23d.04:31:42
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Laurent Houlier
- Publisher: Business Expert Press
- ISBN-10: 1952538440
- ISBN-13: 9781952538445
- Format: 15.2 x 22.9 x 0.8 cm, minkšti viršeliai
- Language: English English
Globalization or international development is more vital than ever for business survival, let alone growth. This book equips readers to optimize genuine export opportunities.
It addresses the fears and risks associated with exporting and reassures readers that international growth is available to any business that conducts in-depth research, adopts the right attitude, and develops a comprehensive strategy.
Readers are challenged to consider seven key business considerations facing them when seeking success in export markets: product and service adaptation, comprehensive communication, portable protected branding, high-performance tradeshows, optimized go-to-market channels, fit-for-purpose internal organization, and controlled effective cashflow.
This concise book serves time-starved small to medium enterprise (SME) entrepreneurs, owners, and directors in any industry anywhere in the world who seek international or global development and those studying or teaching international business.
Reviews