504,53 €
560,59 €
-10% with code: EXTRA
Exploring the Power of Electronic Word-of-Mouth in the Services Industry
504,53 € 
- We will send in 10–14 business days.
"This book examines the importance and the effective utilization of eWOM content for the positioning of products and services that illustrate the value of user generated content for influencing customer decision making in diverse business sectors"--
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- Publisher: Business Science Reference
- Year: 2019
- ISBN-10: 1522585761
- ISBN-13: 9781522585763
- Format: 21.6 x 27.9 x 2.5 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
Exploring the Power of Electronic Word-of-Mouth in the Services Industry (e-book) (used book) | bookbook.eu
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"This book examines the importance and the effective utilization of eWOM content for the positioning of products and services that illustrate the value of user generated content for influencing customer decision making in diverse business sectors"--
EXTRA 10 % discount with code: EXTRA
504,53 €
560,59 €
We will send in 10–14 business days.
The promotion ends in 17d.16:35:20
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Publisher: Business Science Reference
- Year: 2019
- ISBN-10: 1522585761
- ISBN-13: 9781522585763
- Format: 21.6 x 27.9 x 2.5 cm, softcover
- Language: English English
"This book examines the importance and the effective utilization of eWOM content for the positioning of products and services that illustrate the value of user generated content for influencing customer decision making in diverse business sectors"--
Reviews