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- Publisher: Business Science Reference
- ISBN-10: 1522585753
- ISBN-13: 9781522585756
- Format: 21.6 x 27.9 x 2.7 cm, hardcover
- Language: English
- SAVE -10% with code: EXTRA
Exploring the Power of Electronic Word-of-Mouth in the Services Industry (e-book) (used book) | bookbook.eu
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Description
User opinions about service experiences have been extensively acknowledged to play a key role in influencing the consumption decisions of other customers. The widespread adoption of internet technologies has amplified enormously the volume and the potential impact of such customer-generated content in the form of electronic word-of-mouth (eWOM). Exploring the Power of Electronic Word-of-Mouth in the Services Industry is an essential research book that explores the importance of consumer perception and the influence of word-of-mouth in the digital world. Featuring a range of topics such as data mining, online engagement, and social media, this book is ideal for academicians, researchers, IT developers, marketers, managers, media specialists, and professionals.
EXTRA 10 % discount with code: EXTRA
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- Publisher: Business Science Reference
- ISBN-10: 1522585753
- ISBN-13: 9781522585756
- Format: 21.6 x 27.9 x 2.7 cm, hardcover
- Language: English English
User opinions about service experiences have been extensively acknowledged to play a key role in influencing the consumption decisions of other customers. The widespread adoption of internet technologies has amplified enormously the volume and the potential impact of such customer-generated content in the form of electronic word-of-mouth (eWOM). Exploring the Power of Electronic Word-of-Mouth in the Services Industry is an essential research book that explores the importance of consumer perception and the influence of word-of-mouth in the digital world. Featuring a range of topics such as data mining, online engagement, and social media, this book is ideal for academicians, researchers, IT developers, marketers, managers, media specialists, and professionals.
Reviews