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- Author: Andy Ruddock
- Publisher: SAGE Publications Ltd
- ISBN-10: 1473902541
- ISBN-13: 9781473902541
- Format: 17 x 23.9 x 2 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
Donald Trump's use of Twitter, the "Angelina Effect," social media mourning, cyber-bullying: in today's media environment, evidence of media influence is all around us. As such, good media research is more important than ever, and crucially, is something all students can and should do.
In Exploring Media Research, author Andy Ruddock explains that the only way to learn or teach about media research is to do it. Carefully balancing theory and practice, he demystifies the process, showing you don't need huge amounts of time or money to do meaningful media analysis. This book:
- Explains how principles of motivation, causation, generalizability, and ethics apply to media research.
- Outlines different forms of 'reality' created by media stories, media users, and the blending of media and interpersonal communication.
- Identifies key areas of research, from media industries, content and events to regulation, policy and audiences.
- Demonstrates how key concepts translate into actual research methods, from archival and field research to the analysis of 'big data'.
- Brings theory to life throughout with a range of contemporary case studies.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 22d.06:42:30
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Andy Ruddock
- Publisher: SAGE Publications Ltd
- ISBN-10: 1473902541
- ISBN-13: 9781473902541
- Format: 17 x 23.9 x 2 cm, minkšti viršeliai
- Language: English English
Donald Trump's use of Twitter, the "Angelina Effect," social media mourning, cyber-bullying: in today's media environment, evidence of media influence is all around us. As such, good media research is more important than ever, and crucially, is something all students can and should do.
In Exploring Media Research, author Andy Ruddock explains that the only way to learn or teach about media research is to do it. Carefully balancing theory and practice, he demystifies the process, showing you don't need huge amounts of time or money to do meaningful media analysis. This book:
- Explains how principles of motivation, causation, generalizability, and ethics apply to media research.
- Outlines different forms of 'reality' created by media stories, media users, and the blending of media and interpersonal communication.
- Identifies key areas of research, from media industries, content and events to regulation, policy and audiences.
- Demonstrates how key concepts translate into actual research methods, from archival and field research to the analysis of 'big data'.
- Brings theory to life throughout with a range of contemporary case studies.
Reviews