- We will send in 10–14 business days.
/images/books/11784763/9781680832341.jpg)
- Author: Alladi Venkatesh
- Publisher: Now Publishers
- Year: 2017
- ISBN-10: 1680832344
- ISBN-13: 9781680832341
- Format: 15.6 x 23.4 x 0.6 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
Reviews
Description
Ethnography in Marketing and Consumer Research is intended to assist researchers in employing ethnographic methods in marketing and consumer research. This is in response to the demands of practitioners, students, and academics who want to know more about ethnographic research, but who may not have had a formal training or exposure. Ethnographic research is concrete evidence of what is conventionally referred to as qualitative (or sometimes, interpretive) research. Ethnography is increasingly used to explore marketing and consumer issues, designing products, services and systems that improve people's daily lives. The authors offer a step-by-step approach to conducting ethnography in business and consumer settings with some examples. This monograph also provides a framework and some general principles.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 20d.19:28:01
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Alladi Venkatesh
- Publisher: Now Publishers
- Year: 2017
- ISBN-10: 1680832344
- ISBN-13: 9781680832341
- Format: 15.6 x 23.4 x 0.6 cm, softcover
- Language: English English
Ethnography in Marketing and Consumer Research is intended to assist researchers in employing ethnographic methods in marketing and consumer research. This is in response to the demands of practitioners, students, and academics who want to know more about ethnographic research, but who may not have had a formal training or exposure. Ethnographic research is concrete evidence of what is conventionally referred to as qualitative (or sometimes, interpretive) research. Ethnography is increasingly used to explore marketing and consumer issues, designing products, services and systems that improve people's daily lives. The authors offer a step-by-step approach to conducting ethnography in business and consumer settings with some examples. This monograph also provides a framework and some general principles.
Reviews