124,91 €
138,79 €
-10% with code: EXTRA
Entry Strategies Intrnl Mrkt 2e P Rev
124,91 € 
- We will send in 10–14 business days.
Sage Advice on Going Global Root's perspective is extremely insightful, and clearly the work of one who knows his topics from personal experience. It encapsulates what some of us have taken decades to learn through trial and error. --Larry D. Bouts, president, International Division, Toys-R-Us, Inc. The North American Free Trade Agreement, the new European common market, and the opening of Eastern Europe--among other recent geopolitical developments--have created unprecedented opportunities f…
138.79
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- Author: Root
- Publisher: John Wiley & Sons
- ISBN-10: 0787945714
- ISBN-13: 9780787945718
- Format: 15.3 x 23.5 x 1.9 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Sage Advice on Going GlobalRoot's perspective is extremely insightful, and clearly the work of one who knows his topics from personal experience. It encapsulates what some of us have taken decades to learn through trial and error.
--Larry D. Bouts, president, International Division, Toys-R-Us, Inc.
The North American Free Trade Agreement, the new European common market, and the opening of Eastern Europe--among other recent geopolitical developments--have created unprecedented opportunities for American companies seeking to enter foreign markets. This guide offers executives practical advice, recently updated and expanded, on deciding which markets to enter, choosing a product for international distribution, designing an entry strategy, and developing an effective international marketing plan.
EXTRA 10 % discount with code: EXTRA
124,91 €
138,79 €
We will send in 10–14 business days.
The promotion ends in 22d.00:06:30
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Root
- Publisher: John Wiley & Sons
- ISBN-10: 0787945714
- ISBN-13: 9780787945718
- Format: 15.3 x 23.5 x 1.9 cm, minkšti viršeliai
- Language: English English
Sage Advice on Going Global
Root's perspective is extremely insightful, and clearly the work of one who knows his topics from personal experience. It encapsulates what some of us have taken decades to learn through trial and error.
--Larry D. Bouts, president, International Division, Toys-R-Us, Inc.
The North American Free Trade Agreement, the new European common market, and the opening of Eastern Europe--among other recent geopolitical developments--have created unprecedented opportunities for American companies seeking to enter foreign markets. This guide offers executives practical advice, recently updated and expanded, on deciding which markets to enter, choosing a product for international distribution, designing an entry strategy, and developing an effective international marketing plan.
Root's perspective is extremely insightful, and clearly the work of one who knows his topics from personal experience. It encapsulates what some of us have taken decades to learn through trial and error.
--Larry D. Bouts, president, International Division, Toys-R-Us, Inc.
The North American Free Trade Agreement, the new European common market, and the opening of Eastern Europe--among other recent geopolitical developments--have created unprecedented opportunities for American companies seeking to enter foreign markets. This guide offers executives practical advice, recently updated and expanded, on deciding which markets to enter, choosing a product for international distribution, designing an entry strategy, and developing an effective international marketing plan.
Reviews