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- Author: Gilbert Guide
- Publisher: BERKLEY BOOKS
- ISBN-10: 0425194094
- ISBN-13: 9780425194096
- Format: 16.4 x 22.9 x 2.2 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
Entrepreneur's Guide to Patents, Copyrights, Trademarks, Trade Secrets & Licensing. (e-book) (used book) | bookbook.eu
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Description
Today, virtually all companies, artists, and innovators run the risk of losing their competititve edge-and big money-by not adequately safeguarding their intellectual property. Written by an expert in intellectual property law, this is the first book to address the full range of legal protections available-patents, copyrights, trademarks, trade secrets, and licensing-with innovative information you won't find elsewhere, including:
Legal landmines every successful entrepreneur must avoidBusiness practices that can be
protected-but are often overlooked
Protecting your intellectual property on the Internet
What are your ideas and the rights to them really worth?
Why trade secrets are a powerful and under-utilized protection
Lessons learned from Amazon.com, Microsoft, and other elite entrepreneurs
How even smart, savvy AOL lost exclusive trademarks, including YOU'VE GOT MAIL!
The Entrepreneur's Guide to Patents, Copyrights, Trademarks, Trade Secrets and Licensing is the definitive guide for the entrepreneur and innovator who is ready to protect what he or she has created-a
EXTRA 10 % discount with code: EXTRA
The promotion ends in 19d.23:13:57
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Gilbert Guide
- Publisher: BERKLEY BOOKS
- ISBN-10: 0425194094
- ISBN-13: 9780425194096
- Format: 16.4 x 22.9 x 2.2 cm, softcover
- Language: English English
Today, virtually all companies, artists, and innovators run the risk of losing their competititve edge-and big money-by not adequately safeguarding their intellectual property. Written by an expert in intellectual property law, this is the first book to address the full range of legal protections available-patents, copyrights, trademarks, trade secrets, and licensing-with innovative information you won't find elsewhere, including:
Legal landmines every successful entrepreneur must avoidBusiness practices that can be
protected-but are often overlooked
Protecting your intellectual property on the Internet
What are your ideas and the rights to them really worth?
Why trade secrets are a powerful and under-utilized protection
Lessons learned from Amazon.com, Microsoft, and other elite entrepreneurs
How even smart, savvy AOL lost exclusive trademarks, including YOU'VE GOT MAIL!
The Entrepreneur's Guide to Patents, Copyrights, Trademarks, Trade Secrets and Licensing is the definitive guide for the entrepreneur and innovator who is ready to protect what he or she has created-a
Reviews