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- Author: Scott Robinette
- Publisher: McGraw-Hill Companies
- ISBN-10: 0071364145
- ISBN-13: 9780071364140
- Format: 15.2 x 22.9 x 1.6 cm, kieti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
To its millions of loyal customers world-wide, the Hallmark brand stands for more than just greeting cards; it embodies the elusive item every company hopes to capture--the customer's heart. Hallmark has found that one of the keys to attaining superior customer loyalty is through emotion. Now for the first time, Hallmark reveals its groundbreaking strategy: Emotion Marketing.
This strategy can help any company create an emotional bond with customers for a competitive advantage in the marketplace. Emotion Marketing will reveal:
- How emotion works to cement customer loyalty
- The 3 Emotional E's--Equity, Experience, and Energy
Scott Robinette (Kansas City, MO) is General Manager of Hallmark Business Expressions. Claire Brand (Kansas City, MO) is Customer Marketing Manager at Hallmark. Vicki Lenz (Atlanta, GA) is a writer, consultant, and speaker on business, leadership, and marketing.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 21d.19:36:09
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Scott Robinette
- Publisher: McGraw-Hill Companies
- ISBN-10: 0071364145
- ISBN-13: 9780071364140
- Format: 15.2 x 22.9 x 1.6 cm, kieti viršeliai
- Language: English English
To its millions of loyal customers world-wide, the Hallmark brand stands for more than just greeting cards; it embodies the elusive item every company hopes to capture--the customer's heart. Hallmark has found that one of the keys to attaining superior customer loyalty is through emotion. Now for the first time, Hallmark reveals its groundbreaking strategy: Emotion Marketing.
This strategy can help any company create an emotional bond with customers for a competitive advantage in the marketplace. Emotion Marketing will reveal:
- How emotion works to cement customer loyalty
- The 3 Emotional E's--Equity, Experience, and Energy
Scott Robinette (Kansas City, MO) is General Manager of Hallmark Business Expressions. Claire Brand (Kansas City, MO) is Customer Marketing Manager at Hallmark. Vicki Lenz (Atlanta, GA) is a writer, consultant, and speaker on business, leadership, and marketing.
Reviews