490,40 €
544,89 €
-10% with code: EXTRA
Emerging Trends and Innovation in Sports Marketing and Management in Asia
Emerging Trends and Innovation in Sports Marketing and Management in Asia
490,40
544,89 €
  • We will send in 10–14 business days.
Once only associated with North America and Europe, formal athletic events are now becoming more prevalent in Asia as well. With the expansion of this industry, there is a need for efficient and strategic advertising to promote competitions, events, and teams. Emerging Trends and Innovation in Sports Marketing and Management in Asia brings together research and case studies to evaluate and discuss the effectiveness of current methodologies and theories in an effort to improve promotional activi…
  • Publisher:
  • ISBN-10: 1466675276
  • ISBN-13: 9781466675278
  • Format: 21.6 x 27.9 x 2.2 cm, hardcover
  • Language: English
  • SAVE -10% with code: EXTRA

Emerging Trends and Innovation in Sports Marketing and Management in Asia (e-book) (used book) | bookbook.eu

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Once only associated with North America and Europe, formal athletic events are now becoming more prevalent in Asia as well. With the expansion of this industry, there is a need for efficient and strategic advertising to promote competitions, events, and teams. Emerging Trends and Innovation in Sports Marketing and Management in Asia brings together research and case studies to evaluate and discuss the effectiveness of current methodologies and theories in an effort to improve promotional activities and the organization of all aspects of the sports industry. This publication is an essential reference source for academicians, researchers, industry practitioners, and upper-level students interested in the theories and practices of sports marketing and management with a special focus on Asia.

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  • Publisher:
  • ISBN-10: 1466675276
  • ISBN-13: 9781466675278
  • Format: 21.6 x 27.9 x 2.2 cm, hardcover
  • Language: English English

Once only associated with North America and Europe, formal athletic events are now becoming more prevalent in Asia as well. With the expansion of this industry, there is a need for efficient and strategic advertising to promote competitions, events, and teams. Emerging Trends and Innovation in Sports Marketing and Management in Asia brings together research and case studies to evaluate and discuss the effectiveness of current methodologies and theories in an effort to improve promotional activities and the organization of all aspects of the sports industry. This publication is an essential reference source for academicians, researchers, industry practitioners, and upper-level students interested in the theories and practices of sports marketing and management with a special focus on Asia.

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