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- Publisher: SAGE Publications, Inc
- ISBN-10: 0761910700
- ISBN-13: 9780761910701
- Format: 15.1 x 23 x 1.3 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
Electronic Marketing and the Consumer (e-book) (used book) | bookbook.eu
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Description
Electronic Marketing and the Consumer provides comprehensive and current information on a wide range of marketing techniques including: direct response radio and television; computers and theInternet; facsimile machines; telephone-based technologies; videography; interactive kiosks; pagers; optical scanners; electronic ticket machines; and `smart cards′.
Real-world cases and practical insights are provided from the experiences of major consumer marketers such as Mary Kay Cosmetics and Dell Computer. Robert A Peterson gives expert advice on the future of electronic marketing and its likely impact on consumer behaviour and society.
EXTRA 10 % discount with code: EXTRA
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- Publisher: SAGE Publications, Inc
- ISBN-10: 0761910700
- ISBN-13: 9780761910701
- Format: 15.1 x 23 x 1.3 cm, softcover
- Language: English English
Internet; facsimile machines; telephone-based technologies; videography; interactive kiosks; pagers; optical scanners; electronic ticket machines; and `smart cards′.
Real-world cases and practical insights are provided from the experiences of major consumer marketers such as Mary Kay Cosmetics and Dell Computer. Robert A Peterson gives expert advice on the future of electronic marketing and its likely impact on consumer behaviour and society.
Reviews