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- Author: Richard T Watson
- Publisher: Orange Grove Texts Plus
- ISBN-10: 161610029X
- ISBN-13: 9781616100292
- Format: 21.6 x 27.9 x 0.6 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
This textbook provides a strategic marketing and managerial perspective of electronic commerce. The research of the four authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance. Contents: 1) Electronic commerce: An introduction. 2) Electronic commerce technology. 3) Web strategy: Attracting and retaining visitors. 4) Promotion: Integrated Web communications. 5) Promotion & purchase: Measuring effectiveness. 6) Distribution. 7) Service. 8) Pricing. 9) Post-Modernism and the Web: Societal effects.
EXTRA 10 % discount with code: EXTRA
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- Author: Richard T Watson
- Publisher: Orange Grove Texts Plus
- ISBN-10: 161610029X
- ISBN-13: 9781616100292
- Format: 21.6 x 27.9 x 0.6 cm, minkšti viršeliai
- Language: English English
This textbook provides a strategic marketing and managerial perspective of electronic commerce. The research of the four authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance. Contents: 1) Electronic commerce: An introduction. 2) Electronic commerce technology. 3) Web strategy: Attracting and retaining visitors. 4) Promotion: Integrated Web communications. 5) Promotion & purchase: Measuring effectiveness. 6) Distribution. 7) Service. 8) Pricing. 9) Post-Modernism and the Web: Societal effects.
Reviews