207,35 €
230,39 €
-10% with code: EXTRA
E-Commerce Growth Strategy
207,35 € 
- We will send in 10–14 business days.
Increase visibility, customer engagement and conversion rates with this complete blueprint to connecting e-commerce tools and metrics to wider brand building and marketing strategies. In response to changing customer needs and expectations, growth in e-commerce has been rapidly accelerating for both small and large brands alike. To thrive and succeed, businesses need more than just a well-designed website. E-Commerce Growth Strategy covers the key e-commerce tools and metrics required for succe…
230.39
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- Author: Kunle Campbell
- Publisher: Kogan Page
- ISBN-10: 1398608009
- ISBN-13: 9781398608009
- Format: 15.6 x 23.4 x 2.7 cm, kieti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
Increase visibility, customer engagement and conversion rates with this complete blueprint to connecting e-commerce tools and metrics to wider brand building and marketing strategies.
In response to changing customer needs and expectations, growth in e-commerce has been rapidly accelerating for both small and large brands alike. To thrive and succeed, businesses need more than just a well-designed website. E-Commerce Growth Strategy covers the key e-commerce tools and metrics required for success and crucially also links them to the wider context of creating memorable shopper and brand experiences, and attracting and retaining customers through building a community and effective social media strategy. E-Commerce Growth Strategy also provides coverage of key areas such as how to forge fruitful partnerships with influencers, incorporate paid media to maximize reach and handle customer data in line with privacy considerations. Featuring bullet-pointed chapter summaries, interviews from industry leaders and a range of case studies, as well as online practical implementation toolkits, this is a vital guide for brands looking to methodically plan, execute and manage their e-commerce growth plans.EXTRA 10 % discount with code: EXTRA
207,35 €
230,39 €
We will send in 10–14 business days.
The promotion ends in 23d.03:54:45
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Kunle Campbell
- Publisher: Kogan Page
- ISBN-10: 1398608009
- ISBN-13: 9781398608009
- Format: 15.6 x 23.4 x 2.7 cm, kieti viršeliai
- Language: English English
Increase visibility, customer engagement and conversion rates with this complete blueprint to connecting e-commerce tools and metrics to wider brand building and marketing strategies.
In response to changing customer needs and expectations, growth in e-commerce has been rapidly accelerating for both small and large brands alike. To thrive and succeed, businesses need more than just a well-designed website. E-Commerce Growth Strategy covers the key e-commerce tools and metrics required for success and crucially also links them to the wider context of creating memorable shopper and brand experiences, and attracting and retaining customers through building a community and effective social media strategy. E-Commerce Growth Strategy also provides coverage of key areas such as how to forge fruitful partnerships with influencers, incorporate paid media to maximize reach and handle customer data in line with privacy considerations. Featuring bullet-pointed chapter summaries, interviews from industry leaders and a range of case studies, as well as online practical implementation toolkits, this is a vital guide for brands looking to methodically plan, execute and manage their e-commerce growth plans.
Reviews