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- Author: Munib Karavdic
- Publisher: Cambria Press
- Year: 2006
- Pages: 384
- ISBN-10: 1934043184
- ISBN-13: 9781934043189
- Format: 15.2 x 22.9 x 2.5 cm, kieti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
The Internet is lowering barriers to information exchange and export to an unprecedented degree. This book is the first systematic investigation of how e-commerce impacts export marketing and performance in terms of product design, global promotion, and distribution. Not only does the work advance marketing theory, it also provides a rich dataset of results from a comprehensive survey of exporters. Marketing professors and exporters will find this book to be a valuable addition to their library. "This study presents a first attempt to examine the link between the business environment, export marketing strategy, e-commerce activities and export performance in an export venture market . it is highly recommended for marketing scholars and practitioners." - Dr. Gary Gregory, Associate Director of Centre for Applied Marketing and Senior Lecturer of Marketing, University of New South Wales
EXTRA 10 % discount with code: EXTRA
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- Author: Munib Karavdic
- Publisher: Cambria Press
- Year: 2006
- Pages: 384
- ISBN-10: 1934043184
- ISBN-13: 9781934043189
- Format: 15.2 x 22.9 x 2.5 cm, kieti viršeliai
- Language: English English
The Internet is lowering barriers to information exchange and export to an unprecedented degree. This book is the first systematic investigation of how e-commerce impacts export marketing and performance in terms of product design, global promotion, and distribution. Not only does the work advance marketing theory, it also provides a rich dataset of results from a comprehensive survey of exporters. Marketing professors and exporters will find this book to be a valuable addition to their library. "This study presents a first attempt to examine the link between the business environment, export marketing strategy, e-commerce activities and export performance in an export venture market . it is highly recommended for marketing scholars and practitioners." - Dr. Gary Gregory, Associate Director of Centre for Applied Marketing and Senior Lecturer of Marketing, University of New South Wales
Reviews