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- Author: Ted Plafker
- Publisher: Grand Central Publishing
- ISBN-10: 044669696X
- ISBN-13: 9780446696968
- Format: 14.3 x 21 x 2 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
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Description
It's common knowledge that China has the fastest growing economy in the world. What is not common knowledge is exactly how Western companies can gain a foothold and increase their profits by doing business inside this next great superpower. Now, respected business journalist Ted Plafker has written a fully detailed, yet user-friendly handbook on how individuals and companies can succeed in this challenging and often confusing environment. Sections include:
Pinpointing the Top Emerging Markets: A look at promising sectors such as agriculture, automotive, biotech, financial services, media, retail, and more.Laws, Rules & Regulations: A how-to guide to China's complicated and ever-shifting legal landscape.
Understanding Cultural Differences: Vital topics include Basic Communication, Talking Politics, The Little Things, and more.
Sales & Marketing: How to promote and move products and services to Chinese consumers.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 18d.13:20:31
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Ted Plafker
- Publisher: Grand Central Publishing
- ISBN-10: 044669696X
- ISBN-13: 9780446696968
- Format: 14.3 x 21 x 2 cm, softcover
- Language: English English
It's common knowledge that China has the fastest growing economy in the world. What is not common knowledge is exactly how Western companies can gain a foothold and increase their profits by doing business inside this next great superpower. Now, respected business journalist Ted Plafker has written a fully detailed, yet user-friendly handbook on how individuals and companies can succeed in this challenging and often confusing environment. Sections include:
Pinpointing the Top Emerging Markets: A look at promising sectors such as agriculture, automotive, biotech, financial services, media, retail, and more.Laws, Rules & Regulations: A how-to guide to China's complicated and ever-shifting legal landscape.
Understanding Cultural Differences: Vital topics include Basic Communication, Talking Politics, The Little Things, and more.
Sales & Marketing: How to promote and move products and services to Chinese consumers.
Reviews