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- Author: Matt Hills
- Publisher: PALGRAVE PIVOT
- ISBN-10: 1137463317
- ISBN-13: 9781137463319
- Format: 14 x 21.6 x 1.3 cm, kieti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
Doctor Who: The Unfolding Event -- Marketing, Merchandising and Mediatizing a Brand Anniversary (e-book) (used book) | bookbook.eu
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Description
The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.
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- Author: Matt Hills
- Publisher: PALGRAVE PIVOT
- ISBN-10: 1137463317
- ISBN-13: 9781137463319
- Format: 14 x 21.6 x 1.3 cm, kieti viršeliai
- Language: English English
The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.
Reviews