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- Author: Dhanilo Simão
- Publisher: Our Knowledge Publishing
- ISBN-10: 6207854470
- ISBN-13: 9786207854479
- Format: 15.2 x 22.9 x 0.4 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
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Description
This study seeks to analyze the digital marketing tools adopted by marketing agencies in Cacoal, with a view to identifying benefits, challenges and methods of monitoring campaign performance, as well as understanding how these tools impact local marketing strategies. The results revealed benefits perceived by the agencies when using digital marketing tools, such as increased reach and engagement, transparency of results and increased productivity and scale. In turn, the challenges identified include issues of measuring results, a shortage of qualified professionals and adapting to the constant changes in the digital environment.
EXTRA 10 % discount with code: EXTRA
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- Author: Dhanilo Simão
- Publisher: Our Knowledge Publishing
- ISBN-10: 6207854470
- ISBN-13: 9786207854479
- Format: 15.2 x 22.9 x 0.4 cm, softcover
- Language: English English
This study seeks to analyze the digital marketing tools adopted by marketing agencies in Cacoal, with a view to identifying benefits, challenges and methods of monitoring campaign performance, as well as understanding how these tools impact local marketing strategies. The results revealed benefits perceived by the agencies when using digital marketing tools, such as increased reach and engagement, transparency of results and increased productivity and scale. In turn, the challenges identified include issues of measuring results, a shortage of qualified professionals and adapting to the constant changes in the digital environment.
Reviews