Digital MD (e-book) (used book) | Liz Kwo | bookbook.eu

Description

I'm writing this business book about the digital transformation of healthcare because you need to know whatI've learned as a payer executive and physician entrepreneur who has been creating successful digital health companies. It consolidates the journey and knowledge I've acquired, and provides the20/20 vision of hindsight. In other words, there are things I wish I'd known when I started out as an innovator.I wish, for example, I would have spent more time understanding the healthcare payer space early on. It's a complex ecosystem and before partnering with a payer, it helps if healthcare tech companies understand how those payers think, sell, make a profit and build partnerships. So I'm sharing my 20/20 vision as essential knowledge to hasten the forward momentum of the digital heath care transformation I've been working to advance. To that end, I'll dispel prevalent myths about how innovative healthcare technology is paid for so corporate leaders and innovators can work together to build better quality products that will benefit patients everywhere.Doing so won't just be profitable from a business standpoint but to society overall