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- Author: Simon Kingsnorth
- Publisher: Kogan Page
- Year: 2022
- ISBN-10: 1398605972
- ISBN-13: 9781398605978
- Format: 15.5 x 23.2 x 2.5 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
Digital and social media are essential aspects of a marketing department’s function; therefore, it is important that they are integrated into the organization’s wider goals. Uniting digital marketing techniques with business strategy and established marketing models such as the 7 P's, Porter's Five Forces, and Customer Lifetime Value, author Simon Kingsnorth demonstrates how to formulate the best strategy for a company.
Rather than presenting a "one size fits all" model, Kingsnorth brings various strategies to life through case studies, charts, illustrations, and checklists. Digital Marketing Strategy covers what digital marketing is, how to budget and forecast, acquisition, personalization, customer service, user experience, content strategy, how to analyze and perform social measurements, and how to structure and present a digital marketing plan in order to win support and funding.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 23d.13:31:44
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Simon Kingsnorth
- Publisher: Kogan Page
- Year: 2022
- ISBN-10: 1398605972
- ISBN-13: 9781398605978
- Format: 15.5 x 23.2 x 2.5 cm, minkšti viršeliai
- Language: English English
Digital and social media are essential aspects of a marketing department’s function; therefore, it is important that they are integrated into the organization’s wider goals. Uniting digital marketing techniques with business strategy and established marketing models such as the 7 P's, Porter's Five Forces, and Customer Lifetime Value, author Simon Kingsnorth demonstrates how to formulate the best strategy for a company.
Rather than presenting a "one size fits all" model, Kingsnorth brings various strategies to life through case studies, charts, illustrations, and checklists. Digital Marketing Strategy covers what digital marketing is, how to budget and forecast, acquisition, personalization, customer service, user experience, content strategy, how to analyze and perform social measurements, and how to structure and present a digital marketing plan in order to win support and funding.
Reviews