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- Author: Lars Finskud
- Publisher: Business Expert Press
- ISBN-10: 1606490435
- ISBN-13: 9781606490433
- Format: 15.2 x 22.9 x 0.6 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
This outstanding new title introduces at a high level the actual relationships between branding, strategy, and corporate performance. It provides a fresh perspective on, and approach for, developing robust customer-focused strategy and describes the important role of the brand in competing successfully for stakeholder choice. Developing Winning Brand Strategies adds significant value providing a holistic, in-depth understanding of the business dynamics and consumers' selection criteria enabling management to make informed strategic decisions.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 23d.14:18:47
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Lars Finskud
- Publisher: Business Expert Press
- ISBN-10: 1606490435
- ISBN-13: 9781606490433
- Format: 15.2 x 22.9 x 0.6 cm, minkšti viršeliai
- Language: English English
This outstanding new title introduces at a high level the actual relationships between branding, strategy, and corporate performance. It provides a fresh perspective on, and approach for, developing robust customer-focused strategy and describes the important role of the brand in competing successfully for stakeholder choice. Developing Winning Brand Strategies adds significant value providing a holistic, in-depth understanding of the business dynamics and consumers' selection criteria enabling management to make informed strategic decisions.
Reviews