- We will send in 10–14 business days.
/images/books/13225637/9783658086718.jpg)
- Author: Stefanie WeiÃ
- Publisher: Springer Gabler
- Year: 2015
- Pages: 143
- ISBN-10: 3658086718
- ISBN-13: 9783658086718
- Format: 14.8 x 21 x 0.9 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
Reviews
Description
Various psychographic traits that most directly influence consumers' private label attitudes are the focal point of Stefanie Weiss' investigation. The author develops a comprehensive profile of psychographic predictors of attitude and identifies ways of translating these insights into managerial practice. Her conclusions thereby strongly contribute to understanding and describing purchasers of private labels and can be meaningfully applied to the management areas of brand positioning and market segmentation. The hypothesized relationships between consumers' private label attitude and various psychographic traits are tested on a sample of German and Austrian consumers using an online questionnaire. Their response data are then analyzed using the multiple regression technique.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 20d.17:23:37
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Stefanie WeiÃ
- Publisher: Springer Gabler
- Year: 2015
- Pages: 143
- ISBN-10: 3658086718
- ISBN-13: 9783658086718
- Format: 14.8 x 21 x 0.9 cm, softcover
- Language: English English
Various psychographic traits that most directly influence consumers' private label attitudes are the focal point of Stefanie Weiss' investigation. The author develops a comprehensive profile of psychographic predictors of attitude and identifies ways of translating these insights into managerial practice. Her conclusions thereby strongly contribute to understanding and describing purchasers of private labels and can be meaningfully applied to the management areas of brand positioning and market segmentation. The hypothesized relationships between consumers' private label attitude and various psychographic traits are tested on a sample of German and Austrian consumers using an online questionnaire. Their response data are then analyzed using the multiple regression technique.
Reviews