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- Author: Cor Molenaar
- Publisher: Routledge
- ISBN-10: 1032127651
- ISBN-13: 9781032127651
- Format: 15.6 x 23.4 x 1.3 cm, kieti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
Demand-Driven Business Strategy explains the ways of transforming business models from supply driven to demand driven through digital technologies and big data analytics.
The book covers important topics such as digital leadership, the role of artificial intelligence, and platform firms and their role in business model transformation. Students are walked through the nature of supply- and demand-driven models and how organizations transform from one to the other. Theoretical insights are combined with real-world application through global case studies and examples from Amazon, Google, Uber, Volvo and Picnic. Chapter objectives and summaries provide consistent structure and aid learning, whilst reflective questions encourage further thought and discussion.
Comprehensive and practical, this is an essential text for advanced undergraduate and postgraduate students studying strategic management, marketing, business innovation, consumer behavior, digital transformation and entrepreneurship.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 23d.09:21:46
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Cor Molenaar
- Publisher: Routledge
- ISBN-10: 1032127651
- ISBN-13: 9781032127651
- Format: 15.6 x 23.4 x 1.3 cm, kieti viršeliai
- Language: English English
Demand-Driven Business Strategy explains the ways of transforming business models from supply driven to demand driven through digital technologies and big data analytics.
The book covers important topics such as digital leadership, the role of artificial intelligence, and platform firms and their role in business model transformation. Students are walked through the nature of supply- and demand-driven models and how organizations transform from one to the other. Theoretical insights are combined with real-world application through global case studies and examples from Amazon, Google, Uber, Volvo and Picnic. Chapter objectives and summaries provide consistent structure and aid learning, whilst reflective questions encourage further thought and discussion.
Comprehensive and practical, this is an essential text for advanced undergraduate and postgraduate students studying strategic management, marketing, business innovation, consumer behavior, digital transformation and entrepreneurship.
Reviews