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- Author: Chip Heath, Dan Heath
- Publisher: Random House UK Ltd
- Year: 2014
- Pages: 316
- ISBN-10: 1847940862
- ISBN-13: 9781847940865
- Format: 13 x 19.8 x 2.5 cm, minkšti viršeliai
- Language: English
- SAVE -10% with code: EXTRA
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Description
The bestselling authors of "Switch" explain how readers can overcome their brain's natural shortcomings and make better decisions. Drawing on decades of psychological research, they demonstrate how easy it is to avoid the pitfalls and find the best answers, with 4 principles to learn and follow. Builds on the success of Dan Ariely's "Predictably Irrational" and Jonah Lehrer's "The Decisive Moment".
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- Author: Chip Heath, Dan Heath
- Publisher: Random House UK Ltd
- Year: 2014
- Pages: 316
- ISBN-10: 1847940862
- ISBN-13: 9781847940865
- Format: 13 x 19.8 x 2.5 cm, minkšti viršeliai
- Language: English English
The bestselling authors of "Switch" explain how readers can overcome their brain's natural shortcomings and make better decisions. Drawing on decades of psychological research, they demonstrate how easy it is to avoid the pitfalls and find the best answers, with 4 principles to learn and follow. Builds on the success of Dan Ariely's "Predictably Irrational" and Jonah Lehrer's "The Decisive Moment".
Reviews