- We will send in 10–14 business days.
/images/books/3583366/9780470743973.jpg)
- Author: Tsiptsis
- Publisher: John Wiley & Sons
- ISBN-10: 0470743972
- ISBN-13: 9780470743973
- Format: 17 x 24.4 x 2.5 cm, hardcover
- Language: English
- SAVE -10% with code: EXTRA
Reviews
Description
This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.
EXTRA 10 % discount with code: EXTRA
The promotion ends in 20d.03:36:11
The discount code is valid when purchasing from 10 €. Discounts do not stack.
- Author: Tsiptsis
- Publisher: John Wiley & Sons
- ISBN-10: 0470743972
- ISBN-13: 9780470743973
- Format: 17 x 24.4 x 2.5 cm, hardcover
- Language: English English
This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.
Reviews