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- Author: Mustapha Akinkunmi
- Publisher: Springer
- ISBN-10: 3031793897
- ISBN-13: 9783031793899
- Format: 19.1 x 23.5 x 1 cm, softcover
- Language: English
- SAVE -10% with code: EXTRA
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Foreword.- Preface.- Acknowledgments.- Acronyms.- Introduction to Market Intelligence.- The Market Research Process.- Qualitative Techniques.- Quantitative Techniques.- Hypothesis Testing and Regression Analysis.- Analyzing Survey Data.- Index Methodology.- Digital Media Monitoring, Measurement, and Modeling.- Causal Methods.- Mobile Data Mining.- Bibliography.- Author's Biography.
EXTRA 10 % discount with code: EXTRA
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- Author: Mustapha Akinkunmi
- Publisher: Springer
- ISBN-10: 3031793897
- ISBN-13: 9783031793899
- Format: 19.1 x 23.5 x 1 cm, softcover
- Language: English English
Foreword.- Preface.- Acknowledgments.- Acronyms.- Introduction to Market Intelligence.- The Market Research Process.- Qualitative Techniques.- Quantitative Techniques.- Hypothesis Testing and Regression Analysis.- Analyzing Survey Data.- Index Methodology.- Digital Media Monitoring, Measurement, and Modeling.- Causal Methods.- Mobile Data Mining.- Bibliography.- Author's Biography.
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