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- Publisher: Emerald Publishing Limited
- ISBN-10: 1836623275
- ISBN-13: 9781836623274
- Format: 15.2 x 22.9 x 1.6 cm, hardcover
- Language: English
- SAVE -10% with code: EXTRA
Data Engineering for Data-Driven Marketing (e-book) (used book) | bookbook.eu
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Description
In the digital age, data has become the cornerstone of effective marketing strategies. Data Engineering for Data-Driven Marketing explores the vital intersection of data engineering and marketing, providing a comprehensive guide to harnessing the power of data for successful and impactful campaigns.
Offering a thorough exploration of the symbiotic relationship between data engineering and modern marketing strategies, Data Engineering for Data-Driven Marketing uses a strategic lens to delve into methodologies of collecting, transforming, and storing diverse data sources. With real-world case studies actionable insights, the chapters within navigate the reader through the intricate process of building robust data pipelines, optimizing data quality, and implementing real-time processing techniques, all tailored to elevate marketing campaigns through precision targeting, customer personalization, and predictive modelling.
EXTRA 10 % discount with code: EXTRA
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- Publisher: Emerald Publishing Limited
- ISBN-10: 1836623275
- ISBN-13: 9781836623274
- Format: 15.2 x 22.9 x 1.6 cm, hardcover
- Language: English English
In the digital age, data has become the cornerstone of effective marketing strategies. Data Engineering for Data-Driven Marketing explores the vital intersection of data engineering and marketing, providing a comprehensive guide to harnessing the power of data for successful and impactful campaigns.
Offering a thorough exploration of the symbiotic relationship between data engineering and modern marketing strategies, Data Engineering for Data-Driven Marketing uses a strategic lens to delve into methodologies of collecting, transforming, and storing diverse data sources. With real-world case studies actionable insights, the chapters within navigate the reader through the intricate process of building robust data pipelines, optimizing data quality, and implementing real-time processing techniques, all tailored to elevate marketing campaigns through precision targeting, customer personalization, and predictive modelling.
Reviews